State-of-the-art experience centre, Innoval in Chandigarh: Legrand India

Legrand India, one of the global leaders in electrical and digital building infrastructure inaugurated its eight state of the art experience centre innoval in Chandigarh.  Innoval will host its India group company products – Legrand, numeric and valrack. Globally, innoval is present at France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai, India followed by its successful launches in Ahmedabad, Lucknow, Dehradun, Coimbatore, Kochi and its first voice controlled experiential center in Bangalore.

The company is now all set to amaze the Chandigarh market with its experiential centre launch. Innoval is Legrand’s  global brand of product showcases. The name innoval is a reflection of Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at innoval is based on the concept of ‘source  to end usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – user interface, energy distribution, structured cabling, ups and cable management.

The design approach is based on the concept of designing. It has all the technicalities of engineering but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational info graphics and clean minimal visual language, innoval has been designed to provide its visitors with a hands-on experience that can help them make an informed choice. Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers.

Tony Berland, CEO & Managing Director, Legrand India said, “We recently launched our first voice enabled experiential centre- innoval in Bangalore. With the launch in Chandigarh, we plan to reach out to our customers and business partners in Chandigarh city. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”

Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. With the launch of eight different Innoval, we have successfully taken a step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”