Nirmal Wires aims to drive global growth with world-class steel wires

The company creates milestones, expanding to over 100 SKUs of products, including galvanised and black steel wires, aluminium conductors, ribbed wires, welding electrodes and hot-rolled steel products.

Nirmal Group is an established quality manufacturer of world-class steel wires with an annual capacity of 1,80,000 metric tonnes and a 1,500-crore turnover operating in 5 state-of-the-art manufacturing facilities. The company’s main products are steel wires, focusing on galvanised and ungalvanised steel wires, aluminium conductors, and prestressed concrete wires.

As a group, our vision is to be constantly innovative while striving to be greener and more sustainable while maintaining the highest ethical standards. We focus on being a value creator that promotes inclusive growth- not only for us but also our suppliers, customers, business partners and our nation. Rooted in Kolkata, we aim to rekindle and reestablish West Bengal as the predominant manufacturer of steel and steel products. To achieve this, we aim to establish our brand ‘Nirmal’ by Achieving overall excellence, innovating continually, manufacturing the best quality goods at optimum cost and surpassing customer’s delight.

Moving from one milestone to another, we have expanded our product range to over 100 SKUs of different products, including galvanised and black steel wires, aluminium conductors, ribbed wires, welding electrodes and hot-rolled steel products. Some of our wires and their vast applications include- wires for producing umbrella ribs, various types of springs, wires for earthing, wires for staying, armouring of cables, and concrete reinforcement wires.

These wires are used in transmission, distribution and generation of power, security and protection, fencing, general engineering, and automotive, amongst others.

To service the retail customer, a distribution network has been set up. This caters to a wide range of consumers in the agricultural sector and the individual household sector. The predominant products reaching this sector are chain link fences and barbed and galvanised wire. The retail segment also caters to the small requirements of industrial consumers providing goods such as welding consumables and wire nettings. These are available at our retail counters. 

We stand out in the wire and cable industry as a holistic solutions provider. We don’t just guarantee product quality; we guarantee extensive after-sales service and a robust customer feedback collection system to further our customer-first commitment. Recognised as leading innovators, we customise and re-invent to meet customers’ requirements without letting sustainability suffer in all our production processes. A dedicated quality team works round-the-clock to ensure the immaculate quality of finished products, thereby being true to the group’s vision of maximising value for all stakeholders. All these factors have enabled us to build customer loyalty and trust, reinforcing our motto of quality-first. 

Moving ahead, some new products have been recently developed – ASTM class C and class B zinc-coated wires. Globally, companies with the ability to manufacture these wires can be counted on one’s finger types. Future product offerings include Aluminum-clad wires, low relaxation prestressed concrete wires and patented steel wires. Our plans involve obtaining raw material security by establishing long-term relationships with our raw material manufacturers and by backward integration. 

India is on a mission to be Atma Nirbhar. To contribute to this goal, the wire and cable industry must work hard to develop and manufacture products to substitute imports. To gain global leadership, we need to make our products and services competitive in cost and unparalleled in quality. In pursuit of this goal, our company recently launched the cable section under Nirmal Cables.

 This is the road ahead for Make in India and Make for the World. India has all the prerequisites to be a dominant force in the global supply chain of steel and steel products. The international economic conditions are conducive, and customers are receptive to Indian products. The harvest is ready; all we need to do is work hard to reap it and bring it back home.