NTPC to launch latest edition of Girl Empowerment Mission aligning with government’s ‘Beti Bachao, Beti Padhao’ initiative

Flagship CSR initiative expands to benefit 10,000+ girls, aligning with national empowerment goals.

NTPC Limited, India’s largest integrated power company, is preparing to launch the latest edition of its flagship CSR initiative, the Girl Empowerment Mission (GEM), commencing in April 2024. The new edition will include nearly 3000 meritorious children from underprivileged sections of society across 42 identified locations of the power major, thus surpassing the 10,000 mark in total beneficiaries.

This programme is in alignment with the Government of India’s “Beti Bachao, Beti Padhao’ initiative and is crafted to address gender inequality by nurturing girls’ aspirations and fostering their ability to explore limitless opportunities. The objective is to empower them to become agents of change, influencing not only themselves but also their families, communities, and the nation as a whole.

To date, the GEM has benefitted a total of 7,424 girls, with the number of participants steadily increasing each year. In 2023 alone, 2,707 girls participated in workshops across 40 locations of NTPC, spanning 16 states of India.

The GEM Mission, launched as a pilot project in 2018 with just three locations and 392 participants, has since evolved into a nationwide movement. Despite challenges posed by the pandemic in 2020 and 2021, the program has continued to expand its reach and impact.

The GEM Workshop has received widespread acclaim for its holistic approach to skill development, confidence-building, and mentorship. By providing girls with essential tools and unwavering support, NTPC aims to pave the way for a brighter future for upcoming generations.