Servotech Power Systems acquires cricket team in Bengal Pro T20 League

The EV charging and solar energy leader expands into cricket, nurturing talent and culture in Bengal.

Servotech Power Systems, a prominent player in the EV charging and solar energy industry, has ventured into the world of cricket by acquiring one of the cricket teams set to compete in the Bengal Pro T20 League, organised by the Cricket Association of Bengal (CAB). This significant move positions the company as a franchise team owner in the highly anticipated Bengal Pro T20 League, which is scheduled to start just after the IPL in early June 2024.

This strategic decision marks a key milestone for Servotech Power Systems, showcasing its bold step toward diversification and expansion. By acquiring a cricket team, Servotech aligns its vision with growth, innovation, and fostering strong relationships to enhance Bengal cricket. Entering the sports sector enables Servotech to leverage cricket’s widespread popularity and global appeal, strengthening its brand presence and connecting with a broader audience. This strategic venture provides Servotech with an exciting opportunity to expand its influence beyond its primary industry and explore new paths for growth and engagement. Through this endeavor, Servotech aims to establish itself not only as a leader in the EV charging and solar energy fields but also as a significant player in the sports industry.

On this development, Rishabh Bhatia, Spokesperson, Servotech Power Systems, said that cricket, a sport deeply ingrained in the hearts of Indians, has always been a symbol of unity, bringing together people from diverse backgrounds into a tapestry of growth and togetherness. This sentiment resonates uniquely within Bengal’s rich cultural fabric. Servotech Power Systems views its entry into the world of cricket through the Bengal Pro T20 League as an opportunity to nurture indigenous talent while also aligning with its ethos of developing a healthy sporting culture and energising young talent. The company is excited to see the potential it holds and foster a sense of achievement among the youth of Bengal. This marks a momentous occasion for us, and we are eager to bring our values of teamwork, dedication, and pushing boundaries onto the cricket field, injecting fresh energy into the sport. This is the start of an exciting new chapter, and we’re ready to bat alongside you all, he added.