L&T Switchgear now Lauritz Knudsen

India’s leading electrical and automation brand plans to invest ₹850 crore over three years to redefine excellence in the country’s electrical landscape with innovative products.

L&T Switchgear (L&T Electrical and Automation), one of India’s leading electrical and automation brands and a pioneer in energy management, unveiled its new brand identity, Lauritz Knudsen Electrical and Automation.

Taking the over 70-year legacy of the L&T Switchgear brand forward with an even stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV businesses while continuing to build capabilities in areas like the new energy landscape encompassing renewable power generation and e-mobility solutions, serving varied segments including infrastructure, industries, buildings, homes, and agriculture.

In 2020, L&T Switchgear became a part of the Schneider Electric Group following L&T’s strategic divestiture of its Electrical and Automation (L&T E&A) business. L&T Switchgear will now be known as Lauritz Knudsen. The company will strategically uphold its core values and unwavering dedication to Viksit Bharat and continue to conceptualise a design for India and the world. This will accelerate the brand’s mission to drive innovation and excellence in the electrical domain, addressing the needs of India and global markets.

Speaking at the launch, Peter Herweck, Chief Executive Officer at Schneider Electric, underscored Lauritz Knudsen’s pivotal role in driving innovation while enhancing global competitiveness. “Lauritz Knudsen’s vision prioritises innovation and excellence, aligning closely with India’s growth story. It aims to strategically invest approximately ₹850 crore over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector,” he said.

Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India, said, “As we embrace the ‘Two Brands, Two Sales’ strategy in India with Schneider Electric and Lauritz Knudsen brands, our aim will be to make an even stronger contribution to the transformative journey of India by offering unparalleled choice for our customers. We will continue to listen, partner and innovate for a Viksit Bharat.” 

Lauritz Knudsen boasts a robust manufacturing footprint spanning 2.1 million sq ft of state-of-the-art factories, coupled with a nationwide presence encompassing 33+ offices across 500+ cities. As one of India’s largest electrical players, it remains committed to nurturing talent and fostering skill development. It has trained over 400,000 professionals through its six strategically located training centres in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata. Lauritz Knudsen’s solutions power major marquee projects and infrastructure in the country, including power plants, refineries, water and wastewater management, airports, metros, offices, stadiums, universities, hospitals, and more.