Vision for a greener future shaping landscape of electrical sector

Driven by rapid economic growth and robust infrastructure, the Indian electrical sector is poised for eventful expansion, endorsed by government initiatives and shifts in technology.

In an era defined by innovation and sustainability, KEI Industries stands as a beacon of excellence in the electrical industry. With a steadfast commitment to quality, innovation, and environmental responsibility, KEI has consistently pushed the boundaries of what’s possible, redefining industry standards and driving growth across diverse sectors. As we delve into KEI’s journey, from pioneering products to market expansion, it becomes evident that their vision for a greener, more connected future is not just a goal but a tangible reality shaping the landscape of the electrical sector.

What are the prospects for showcasing your products at Elasia Expo?

At KEI Wires & Cables, we see the Elasia Expo as an unparalleled opportunity to showcase our innovative wire and cable solutions to a broad and influential audience. This event allows us to display our cutting-edge products, engage with industry leaders, and forge strategic partnerships. Participating in the Expo not only enhances our brand visibility and reputation but also provides valuable insights into market trends and customer needs. We are excited about the potential to drive growth and innovation through our presence, reinforcing our commitment to excellence and customer satisfaction. 

How do your products meet sustainable goals? Are any new products to be showcased at the event?

At KEI, our product range is meticulously designed to align with our sustainability goals and corporate social responsibility initiatives. We actively invest in renewable energy sources like solar power to reduce our carbon footprint and offer eco-friendly products that adhere to ROHS standards. This commitment is exemplified by our new product launch, Conflame Green+, a revolutionary house wire that enhances safety and sustainability. Conflame Green+ FRLS is crafted to keep homes safe while protecting the environment, reflecting our dedication to innovative and responsible solutions.

Additionally, we prioritise sustainable practices within our manufacturing facilities, including water recycling, pollution control, and solar energy utilisation. Effective waste management strategies further minimise our environmental impact, promoting a circular economy. Our focus on sustainability is integral to our operations and product development, ensuring we contribute to a greener and safer future.

What are the key features of your products, and what makes them a preferred choice for global clients? 

KEI Industries offers a range of wire and cable solutions designed to expand our customer base through superior features and quality. With over 55 years of experience, our products include Extra High Voltage (EHV), Medium Voltage (MV), and Low Voltage (LV) cables, as well as specialised wires for solar, marine, and instrumentation applications.

Key product features: 99.97 percent copper purity: 15 quality tests approved; ensure product integrity; fire-resistant; lead-free.

Our commitment to innovation and quality, supported by a state-of-the-art R&D centre makes KEI the preferred choice for global clients, reinforcing our leadership in the industry and expanding our market reach.

What is your viewpoint on the Indian power and electrical sector?

The Indian electrical sector is poised for significant growth, driven by the country’s rapid economic expansion and robust infrastructure development. As the fastest-growing major economy, India’s focus on infrastructure — spanning railways, metro systems, highways, and real estate — promises strong momentum in cable demand in coming years.

The government has identified the power sector as a critical area for sustained industrial growth, introducing initiatives such as the PLI scheme to boost high-efficiency solar module manufacturing. Additionally, schemes like the Deen Dayal Upadhyay Gramme Jyoti Yojana (DDUGJY), Ujwal Discom Assurance Yojana (Uday), and  Integrated Power Development Scheme (IPDS) are significantly increasing electrification across the country.

Moreover, the adoption of cutting-edge technologies, including 5G and cloud-based solutions, are set to enhance the sector’s efficiency and sustainability. These advancements, coupled with increased internet penetration, are transforming the power sector, making it more responsive to contemporary energy demands and sustainability goals.

Overall, the future of the Indian power and electrical sector is bright, with substantial growth opportunities KEI Industries is well-positioned to capitalise on this growth, providing innovative solutions to meet the evolving needs of the market.

Tell us about your performance in the last fiscal year, and what milestones you aim to achieve this fiscal year.

In the last fiscal year, industries achieved a top line of ₹ 8,104 crore, reflecting over 30 percent annual growth for the past decade. As the wire and cable industry is projected to reach $ 236 billion by 2023, we are strategically positioned for continued growth.

 For the current fiscal year, our key milestones include:

Product Portfolio Expansion: Increasing brownfield capex to meet rising demand, particularly in specialty segments like oil and gas, infrastructure, and agriculture.

Global Market Expansion: Enhancing our export focus to strengthen our presence in developed markets such as the US, Europe, and Australia.

Greenfield Expansion Project: Investing approximately ₹1,000 crore in a new manufacturing plant in Sanand, Gujarat, to introduce new products for specialty sectors.

These initiatives, supported by our commitment to innovation and quality, position KEI Industries to capitalise on market opportunities and sustain our growth momentum.

KEI Industries exemplifies the power of vision, resilience, and innovation in shaping a sustainable future for the electrical industry. With a proven track record of success, fuelled by dedication to excellence and environmental stewardship, KEI continues to pave the way for transformative change. As they embark on new milestones and ventures, one thing remains certain: KEI’s unwavering commitment to pushing boundaries, driving growth, and shaping a brighter, more sustainable tomorrow for generations to come.

Spokesperson: Anil Gupta, CMD, KEI Industries Limited