ELECRAMA to give electricity ‘new direction’

Through ELECRAMA 2018, we aim to give new direction and new meaning to electricity. It will not be a mere exhibition, but we promise it to be an experience.

Vijay Karia, Chairman, ELECRAMA 2018

What’s your comment on the recent status of Indian industry?
India is firmly set on a path of economic growth that is estimated to usher in prosperity like never before. This economic prosperity will need to be built on the back of significant transformations across several facilitating elements, the primary ones being infrastructure build-out, energy availability and sustainability.

The government’s ‘Make in India’ program has placed India on the world map as a manufacturing hub and give global recognition to the Indian economy. India is expected to become the fifth largest manufacturing country in the world by the end of year 2020. The Government of India has set an ambitious target of increasing the contribution of manufacturing output to 25 per cent of Gross Domestic Product (GDP) by 2025, from 16 per cent currently. India’s manufacturing sector has the potential to touch US$ 1 trillion by 2025. There is potential for the sector to account for 25-30 per cent of the country’s GDP and create up to 90 million domestic jobs by 2025.

How will the present government’s focus on infrastructure development and the implementation of smart cities benefit the electrical equipment industry?
The energy infrastructure is arguably the single most important feature in any city. If unavailable for a significant period of time, all other functions will eventually cease.

IEEMA helps modernise power systems for the smart cities through self-healing designs, automation, remote monitoring and control, and where practical and economic establishment of micro grids. We have all required technologies and skill set.

Could you give us a brief overview of the forthcoming ELECRAMA?
ELECRAMA 2018 will feature the new business areas that are redefining the electricity space. The key components being renewable energy, energy storage, digitalisation of electricity through IoT (Internet of Things?) and AI (Artificial Intelligence), and electric transportation opportunities. The key new event at eETechNxt will be focusing on the new technology areas and expose the electrical industry to new technology innovations and disruptions and equip them with information to manage the transformation to these new paradigm shifts. ELECRAMA 2018 will also host a power pavilion, a renewable energy pavilion, a railways pavilion and an international pavilion from many countries. ELECRAMA 2018 attracts and hosts whole new constituencies of end-users and industry segments like power electronics, renewables, electric transportation, energy storage and automation. ELECRAMA 2018 will also have a huge congregation of electrical trade that includes retailers, electricians, contractors and MSME suppliers and vendors to manufacturers who will be engaged through special activities.

Will there be a focus on renewable energy in this year’s show?
ELECRAMA 2018 will also host a dedicated renewable energy pavilion that features technology and product display and more importantly connect the equipment manufacturers, suppliers and service providers to the key decision makers in end customers like utilities, EPCs, Private power producers and captive generation customers segments.

Has the participation of foreign companies in ELECRAMA increased over the years? What do they look forward to at this edition?
Yes, it has increased and this time we will showcase new discussion forums and will have people from various related segments across the globe marking their presence for the first time. Around 30-40 per cent of the visitors will be from segments which were never present on this forum before like power electronics, electro-mobility and power storage. In addition to the World Utility Summit, ELECRAMA 2018 will introduce the World Contractors Consultants and Channel Partners Congress (W4C) where representatives from across the world will integrate and build relations with the Indian supplier segment.

Global Electrical Equipment Manufacturers’ Summit (GEMS), a global platform will be created for the first time for the electricity equipment manufacturing sector to engage and collaborate to strengthen the industry roots further. A fresh and progressive step in this year’s ELECRAMA is also including the young generation in this age-old industry through eTechNxT. It is a start-up pavilion being introduced for the first time in association with TIE and NASSCOM.

Through ELECRAMA 2018, we aim to give new direction and new meaning to electricity. It will not be a mere exhibition, but we promise it to be an experience.

What is IEEMA planning to do to attract first-time visitors to the show?
ELECRAMA 2018 will be rolling out a visitor acquisition campaign that spans different forms of media and promotional activities both domestic and global will form part of this. The activities will focus on both quality and quantity of visitors to provide maximum ROI to our exhibitors. Dedicated strategic activities are planned to reach out to each segment to derive maximum participation from the target audience. A host of engagement activities that connect the visitors with the exhibitors and other participants have been planned to pack exceptional value to those visiting the exhibition.