LAPP India to present the most advanced cable solutions
By EPR Magazine Editorial May 30, 2024 3:52 pm
By EPR Magazine Editorial May 30, 2024 3:52 pm
Highlighting innovation and sustainability, LAPP India aims to enhance brand visibility and meet the evolving demands of the Indian electrical market.
At the ELASIA Expo 2024, LAPP India will leverage the event to enhance its brand presence and engage directly with industry stakeholders. Managing Director Marc Jarrault emphasises that showcasing products like the ÖLFLEX® INFRA FR cable will highlight LAPP’s commitment to safety, performance, and sustainability in the Indian wire and cable market.
How do you view the potential of showcasing at the ELASIA Expo?
ELASIA Expo offers a strategic platform for LAPP India. Showcasing LAPP’s products, including the ÖLFLEX® INFRA FR cable, at this prominent event will significantly increase brand awareness and recognition within the Indian wire and cable market. Additionally, ELASIA fosters relationship-building with distributors and contractors while providing valuable market insights to stay ahead of the curve. By participating, LAPP India strengthens its position in the power, electrical, and lighting markets, and direct engagement allows LAPP to highlight the cable’s safety, performance, and versatility.
How does your product range align with your sustainability goals, and are there any new product unveilings this time around?
Sustainable business is firmly anchored in our LAPP DNA. Our focus is on sustainable, environmentally friendly management and responsible use of all-natural resources. We use recyclable, low-pollutant materials and focus on energy-efficient cables with long lifespans to minimise waste. At ELASIA, we will showcase a different range of products, highlighting our commitment to innovations like next-generation flame-retardant cables with even lower emissions, halogen-free options, and resource-efficient designs incorporating recycled materials.
What features does your product offer, and how do they enhance its value proposition to expand your customer base in the industry?
LAPP India’s ÖLFLEX® INFRA Range-FFR single-core cable boasts a combination of features that translate into significant benefits for a wider range of customers in the wire and cable industry.
Enhanced Safety and Regulatory Compliance:
LAPP India’s ÖLFLEX® INFRA FR cable prioritises safety and regulatory compliance. ISI certification ensures adherence to strict Indian safety standards, providing trust for specifiers and building owners. Superior fire safety with flame-retardant properties (IEC 60332.1/IS 10810-53) minimises fire risk. The stranded annealed bare copper core offers exceptional performance with efficient heat transfer, easy installation, high durability, and a high melting point, making it ideal for demanding applications and surroundings. To further enhance safety, the cable emits low smoke and fumes during a fire, minimising health risks for occupants and simplifying firefighting efforts—a valuable feature for public buildings, hospitals, and IT parks.Optimised Performance and Installation Efficiency:
Exceptional flexibility, thanks to LAPP’s special insulation compound, allows for easier cable routing in tight spaces and around obstacles, saving time and labour costs. Higher conductivity ensures efficient power transmission, minimising energy waste; this aligns perfectly with the demands of modern, energy-efficient building electrical systems.
The value proposition of ÖLFLEX® INFRA FR lies in its reliability, flexibility, safety, and versatility. As an IS-compliant and LAPP-certified product, it ensures quality and dependable performance. Its high flexibility simplifies installation, while low smoke and low corrosive gases enhance safety for users and the environment. Meeting flame retardancy standards and having approvals like IS 694:2010 ensure quality assurance. With features like higher conductivity and special insulation properties, ÖLFLEX® INFRA FR-LSH offers enhanced performance and durability, making it a valuable choice for building wire installations and expanding its customer base in the industry.
What is your outlook on the Indian power and electrical sector?
LAPP India sees a bright future in the Indian power and electrical sector. Rapid economic growth fuels demand for electrical infrastructure, perfectly aligning with our solutions. The rise of renewables necessitates efficient power transmission, an area where LAPP excels. Heightened safety concerns drive demand for our flame-retardant cables. As building designs evolve, our commitment to innovation ensures we adapt and deliver high-performing solutions. Through a focus on sustainability, innovation, and exceeding customer expectations, LAPP India is positioned to be a key partner in India’s electrical future.
LAPP India’s presence at the ELASIA Expo 2024 highlights its innovative approach and dedication to the electrical industry.
Spokesperson: Marc Jarrault, Managing Director, LAPP India
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