Promonique
Promonique
Rayzon
Rayzon
EPR Subscription Banner
EPR Subscription Banner
Home » Green Zone » Tide is turning for us: Magenta

Tide is turning for us: Magenta

By November 4, 2020 5:17 pm IST

Tide is turning for us: Magenta
.

The growth of EV in a country is directly driven by local battery manufacturing capacities. According to Maxson Lewis, Managing Director, Magenta, “The policy to support battery cell manufacturing in India will be the turnaround.”

Performance of EV sector in India
The electric vehicle (EV) sector is as badly impacted as any other sector in India today by the pandemic and the ensuing economic lockdown. But fortunately given this was a nascent industry and only bound to grow, to that extent, there is a positive discussion and surge for EVs. Last year was an exceedingly good growth in electric 2-wheelers sold and also new entrants. However, the electric 4-wheelers sales had fared badly due to lack of options. Despite that there was an overall 23 percent growth in EV sales as against 5 percent in conventional vehicles.

This financial year is going to be an interesting story where the back-to-back launch of new EVs in the 4-wheeler space is going to drive some excitement in the market. Electric 4-wheeler sales for India in this FY may be the highest ever and already some numbers are indicating that.

Future of Indian EV sector in 2021
In fact, the pandemic has brought in a lot of positive discussion about EV. Like I had said in a forum earlier, the growth of EV in India is following this trend:
• 2019: What is EV?
• 2020: Should we consider an EV?
• 2021: Which EV should we consider?
• 2022: Why should we consider a petrol/diesel vehicle?

Let us hope for a day when we will ask what is ICE vehicle? Sooner the better for this planet!

Advertising

EPR Android App Banner

Growth drivers of Magenta’s business beyond 2020
Magenta has diversified business interest but all of it in the clean energy space – be it power which focuses on clean power generation and storage, ChargeGrid or Infomatics which develops IT platforms for clean power and mobility. So, in effect our business growth overall will be driven by mankind’s intention to go towards clean energy and clean mobility. Of course, there will be local and other factor one of which is the fast transition from petrol and diesel vehicles to electric mobility.

Despite challenges, how Magenta is turning the tide in its favour
Magenta is perfectly set in the space of clean power and clean mobility. So, we are not turning the tide. The tide is turning for us and Magenta is right in the middle of it all. All that we are doing is facilitating this transition with very unique solutions – be it hardware, software or even business models.

This financial year is going to be an interesting story where the back-to-back launch of new EVs in the 4-wheeler space is going to drive some excitement in the market.
Maxson Lewis, Managing Director, Magenta

Cookie Consent

We use cookies to personalize your experience. By continuing to visit this website you agree to our Terms & Conditions, Privacy Policy and Cookie Policy.

Tags: Green Zone
Android App
Android App

Events

RenewX
RenewX
Wiretech 2025
Wiretech 2025
Power Gen
Power Gen
India Green Energy Expo
India Green Energy Expo

Our Sponsors

Our Sponsors

Wika
Wika
Ramelex
Ramelex
Rayzon Solar Pvt Ltd
Rayzon Solar Pvt Ltd
Akansha
Akansha
Andritz Hydro Pvt Ltd
Andritz Hydro Pvt Ltd
Vyoma Switchgear
Vyoma Switchgear
Skipper Limited
Skipper Limited
Joint Well
Joint Well
Kp Group
Kp Group
Credence Solar
Credence Solar
Grew Solar
Grew Solar
Nirmal
Nirmal
Meco Instruments Pvt Ltd
Meco Instruments Pvt Ltd
Novasys
Novasys
HPL Electric Power
HPL Electric Power
Sun Bond
Sun Bond
Supremesolar
Supremesolar
Vsole Solar
Vsole Solar
Elev8 Lift
Elev8 Lift
Power trac Group
Power trac Group
Omicron
Omicron
Ganz Electric
Ganz Electric
Eplan
Eplan
Aeron Composite Pvt Ltd
Aeron Composite Pvt Ltd
Eaton
Eaton
A-1 ELECTRICALS
A-1 ELECTRICALS
Ashone Technologies
Ashone Technologies
MENNEKES Electric India
MENNEKES Electric India
PRAMA HIKVISION INDIA
PRAMA HIKVISION INDIA
Motwane Manufacturing
Motwane Manufacturing
Sun Cables
Sun Cables