APAR Industries’ latest TVC campaign “The APAR Magic of Sonu Sood”

APAR Industries Limited is proud to share the company’s 1 st ever television commercial with its brand Ambassador Mr. Sonu Sood, endorsing the company’s range of electrical wires powered by e-beam technology.

The campaign builds on the ‘ever-happy-to-help’ persona of Sonuji. Kittu, a young boy in Kerala, faces a short-circuit problem at home due to the electrical wires burning out. He messages Mr. Sood to send him APAR electrical wires, and the actor happily obliges. Our star product APAR Anushakti travels from Sonu to Kittu through a beautiful scenic route.

On the release of the campaign Mr. Kushal Desai, Chairman and Managing Director of APAR Industries said “Sonu Sood is known to gives his best to solve problems for those in need, providing resources or security and even saving people’s lives. Similarly, APAR brings APAR Anushakti wires to provide the nation with wires which can save lives and address the need of the hour, providing sustainable, superior, long-life wiring for the rapidly growing energy demands of the nation. What’s more of course is, Sonu comes to the rescue with positive, light-hearted charisma, as he always does.”

“APAR has a growing network across India. Our TVC is rolling out initially in Kerala and through social media and digital outreach and on-ground activations, ‘iss taar ki shakti’, will spread across Gujrat, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Maharashtra, Delhi, Haryana, Assam and West Bengal in the coming months. APAR Anushakti is gaining rapid acceptance and is becoming the wire of choice for customers,” added Gaurangi Desai, Head – Branding at APAR

For more details visit www.apar.com