Collective leadership at GSRD – A Make in India footprint

Every industry has its own domestic and global market. That too, developing economies like India reflect a lot of scope for internal infrastructure like power, defence, highways etc., and people supportive initiatives are also gaining higher priorities in the past few decades. In this context, the market of Indian nonconventional or green energy products has gained its prominent visibility in these years. The Indian LED lighting market reached a value of US$3.58 billion in 2020 and is expected to grow at a CAGR of 24.3 percent during the forecast period of 2021-2026. 

There could be many ways to define leadership in the world of business. One such definition is that a team with leadership would preciously define their product line above the normal ground where other players are found to play with a bunch of regular products or solutions. Also, they apply their consistency and passion to ensure a long-lasting experience for their customers by setting holistic standards. This has become true in the success story of GreenStar Research and Development India Pvt Ltd (GSRD), Gurgaon, as the said leadership has been collectively exhibited by Mayank Sharma (Director), Rajesh Dua (VP India Operations) and Sumant Mukherjee (Engineering Head) through their amazing decision of converging GSRD to get into the design, development and manufacturers of industrial outdoor LED luminaries with global standards. 

“Based at Industrial Model Town (IMT, Manesar, Gurugram, Haryana), we are a 100-percent Make in India organisation, having strong conviction to produce our LED luminary products of global standards. We source all the required parts needed to manufacture a LED luminaire from Indian MSMEs and thereby ensure creating direct and indirect job opportunities for the people of India. Apart, a well-equipped testing lab and semi-automated assembly line in our GSRD facility boast of an exhaustive range of industrial outdoor LED luminaries of varied output and functionality,” says Mayank.

“Majority of their current product portfolio is focused on the most challenging segment of the lighting market; specification grade outdoor luminaries that are used by utilities and municipalities. Our chosen market segment focus and product offering are central to the smart city initiatives that are currently being developed. Our product portfolio is expanding in the areas of luminaire based transceivers, sensor integration, secondary distribution circuit intelligence and hardware protection. We offer a total value proposition that other major lighting brands simply cannot match,” says Rajesh in his complementing view.  

“Our success stories are deep-routed and it is matter of a long journey too, as our luminaries are being sold not only in India, but also in countries like USA, Canada and Latin America. The luminaires manufactured by us meet all global standards and hence are duly recognised by all certification standards. Currently, more than 100,000 luminaries installed pan USA and its neighbouring countries,” says Sumant with a remark of pride.

It is great to consolidate that GreenStar has had the privilege to serve the Indian Army by providing the required LED luminaries for India border fencing. They are also been serving various municipal corporations pan India for years. In the very recent past, GreenStar has supplied more than 40,000 luminaries to Kolkata Municipal Corporation for city of Kolkata in addition to their supply and maintenance at privilege various institutions and corporate sectors. 

By and large, the overall outcome and reach out made by GreenStar Research & Development India Pvt Ltd clearly exhibits one fact strongly that when a collective leadership joins hands with the support and conviction of ground level people, and product excellence, a grand success becomes a fundamental mandate in the operational rhythm.

Expertise shared by:
S. Muthukumar,
Chief mentor, Wonderpreneurs