KEI and RCB unveil Green Jersey, launch ConFlame Green+

As an exclusive partner, players and official members of team RCB will sport the KEI logo on the back of their official match jersey in the 18th season of the Men’s T20 League.

In a spectacular event that brought together the spirit of cricket and sustainability, KEI Industries Limited, a leader in the wires and cables industry and principal partner of Royal Challengers Bengaluru (RCB) for the 18th season of the Men’s T20 League, unveiled RCB’s iconic Green Jersey alongside the launch of ConFlame Green+, KEI’s next-generation eco-friendly wire.

The grand unveiling saw RCB stars Rajat Patidar, Phil Salt, Krunal Pandya, Devdutt Padikkal, Jitesh Sharma, and cricketing legend Virat Kohli donning the Green Jersey, reinforcing RCB’s long-standing commitment to environmental awareness. This conscious decision aims to raise awareness about environmental protection and the importance of fostering greenery.

KEI, a renowned leader in innovative solutions, has unveiled its next-generation eco-friendly living solutions to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener, more sustainable future. 

Sharing his thoughts on the association, Akshit Diviaj Gupta, Director of KEI Industries Ltd., said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed to encouraging and elevating the realm of sports in India. RCB’s lovability and fan following will help increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”

The event was graced by the presence of KEI’s leadership, including Akshit Diviaj Gupta, Director; Manoj Kakkar, Executive Director; Ravi Sharma, Vice President of sales and marketing; Jashobant Singh Ray, Associate Vice President of sales and marketing; and Govind Sharma, Head of Marketing Communications.

Introducing ConFlame Green+ – The future of safe and sustainable wiring

At the heart of the event was the launch of ConFlame Green+, a revolutionary new product designed to redefine safety and sustainability in electrical wiring. Engineered with cutting-edge flame-retardant technology and eco-friendly materials, ConFlame Green+ is poised to set new industry standards while reinforcing KEI’s commitment to building a safer and greener world.

As the Men’s T20 League 2025 unfolds, KEI Industries and RCB continue to champion innovation, sustainability, and excellence—on and off the cricket field.