Accelerating the evolution of a net-zero future through sustainable cables

The growing number of pledges to achieve net zero emissions by countries and businesses reflects an increasing sense of urgency toward a more sustainable future. Discussing the industry’s contribution, Shashi Amin, CEO – Of
cables Solutions, APAR Industries, says, “We are proud to be India’s largest enabler of the green transition in the cable and wire segment, supplying the most quantity and variety of renewable cables and value added products such as harnesses for solar power plants, EV buses, and vehicles.”

What is the market demand for environmentally friendly/sustainable wires and cables?
Buildings consume around 30 percent of India’s electricity, and 2/3rd of the buildings which will exist by 2030 are
yet to be built. APAR addresses this nation’s need with APAR Anushakti wires powered by e-beam technology, which offer superior heat resistance features at 105oC, melt resistance, and 50 years of life. APAR has been growing the distribution and awareness of APAR Anushakti wires, which provide sustainable, superior, long-life wiring, gaining rapid acceptance and becoming the wire of choice for customers.”
The administration intends to support green initiatives. What are your thoughts on this?
We understand economic growth can no longer be pursued at the expense of climate change and environmental degradation. The Government of India is leading and accelerating the evolution to a green, net-zero future by building the proper infrastructure and regulating sustainable practices across all sectors.

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