Adani Solar targets a strong supply chain for 10GW PV manufacturing

The solar energy giant and one of India’s leading and most integrated solar panel manufacturers showcased its latest innovations at the InterSolar expo.

Adani Solar’s strategic approach emphasises innovation and investment, exemplified by pioneering TOPCon technology in India and full supply chain integration. This ensures competitiveness and resilience in the dynamic solar market. Rahul spoke with the EPR Magazine on the company’s strategies to compete in the market.

How does Adani Solar differentiate itself in the market?

Our approach to staying ahead involves continuous investment and innovation. For instance, we introduced TOPCon technology to India, pioneering its use in the country. Additionally, we have initiated manufacturing of TOPCon cells domestically, along with investments in ingot and wafer production. This integration across the supply chain gives us a competitive edge. By bringing these crucial elements into India, we ensure quality and establish ourselves as leaders in the industry. Our commitment to advancing technology and localising production underscores our strategy for sustained competitiveness in the solar market.

What strategies are in place to navigate industry challenges?

The industry is highly dynamic, facing substantial competition from abroad, notably China, which holds 80 to 90% of global capacities. Such concentration presents immense challenges, influenced by government policies and market dynamics. To mitigate these impacts, it is crucial to insulate businesses. Our strategy involves full integration of operations to India, reducing reliance on Chinese supply chains. This shift enhances independence, safeguarding against external disruptions and fostering resilience in the face of evolving market conditions and competition.

How does Adani Solar plan to leverage government initiatives like the PM Suryoday Yojana?

The rebranding of the PM Suryoday Yojana as the Surya Ghar Muft Bijli Yojana marks a significant initiative by the Prime Minister to empower a substantial portion of the population with green energy. Under this scheme, households can access up to 300 units of free electricity, reflecting a bold commitment by the Government of India.

As a major player in the DCR (Domestic content requirement) market, we stand poised to contribute to this endeavour substantially. Our significant presence and expertise in this sector position us to effectively support the government’s vision of widespread adoption of renewable energy sources, thereby driving towards a more sustainable and energy-independent future for the nation.

How does your company focus on pioneering advancements in the solar supply chain?

Participating in events like this allows us to engage with stakeholders, including customers, competitors, and industry associations. It is an invaluable platform for learning, networking, and staying abreast of industry trends and developments.

At the showcase, our standout product is our recently launched TOPCon, a unique offering in India’s market. We are pioneering TOPCon sales nationwide, a first in the industry. Additionally, we are showcasing our solar supply chain advancements, particularly our investment in wafer manufacturing. This marks a significant milestone as the first company in India to produce ingots and wafers, crucial components for solar cells.

Our vision extends beyond mere product offerings; we aim to establish a robust supply chain capable of producing up to 10 gigawatts of solar power, covering the entire production process from MG silicon to module. While our products may resemble those of competitors, our emphasis on pioneering advancements in the supply chain sets us apart, ensuring reliability and efficiency in our solar energy solutions.

Spokesperson: Rahul Bhutiani, Global Chief Marketing Officer- Adani Solar