‘Re-Imagineering the future of technical excellence in the wires and cables industry

With a global footprint spanning 40+ countries, Group Nirmal offers a diverse range of products, including galvanised and black steel wires, aluminium wires and conductors, zinc wires, welding electrodes, hot-rolled steel products, NIZNAL®, PVC-coated wires and fences, and Nirmal Cables.

Reinforcing its position as a global wireless industry leader, Nirmal Wires (Group Nirmal) remains dedicated to expanding its market footprint and strengthening its product portfolio.

The journey of Group Nirmal began in T 1971 with a small wire drawing unit established by visionary founder Ramautar Saraf. “He established a small wire drawing unit under the corporate entity Central Store Supplies (P) Ltd in 1942 to create the best quality steel products in West Bengal. After years of perseverance and multifarious challenges, in 1985, he put up a steel wire galvanising plant under the corporate entity of Nirmal Wires Pvt Ltd incorporated in 1981,” shares Nirmal Saraf, MD, Nirmal Wires Pvt Ltd (Group Nirmal).

Group Nirmal came into being under the leadership of Nirmal Saraf, Raman Saraf, and Piyush Saraf. Under them, the group diverged into welding electrode manufacturing under Shieldarc Equipment in 1995. “This was followed by a rolling mill making hot-rolled products in 1996,” adds Nirmal. Group Nirmal became a flourishing business in the steel products industry, focusing on steel wires and aluminium conductors.

The third generation Varun Saraf, Prateek Saraf, Vidyut Saraf, Parag Saraf and Shrishti Saraf joined in the 2000s. “The year 2003 also marked the launch of Tricon, a revolutionary product which disrupted the steel bar market. A major project commission in 2013 was our state-of-the-art manufacturing facility in Deulti, which consequently pushed production capacity to 1,20,000 TPA by 2021,” recalls Nirmal.

Today, with a global footprint spanning 40+ countries, Group Nirmal offers a diverse range of products, including galvanised and black steel wires, aluminium wires and conductors, zinc wires, welding electrodes, hot-rolled steel products, NIZNAL®, PVC-coated wires and fences, and Nirmal Cables.

Standing Strong

Group Nirmal is a leading manufacturer of world-class wires, with an annual capacity of 216,000 metric tons and a turnover of 2,000 crore. “We stand on a strong foundation built over 50 years of experience, quality and customer satisfaction. Our diverse product range, with over 2000 SKUs, caters to various industries, including transmission and power security, fencing, and general engineering,” affirms Nirmal.

Achievements Galore

The Sarafs are committed towards innovation, with the latest achievement being the Invention of NIZNAL®, a cutting-edge zinc aluminium alloy coated wire offering superior durability and corrosion resistance. “We are the first in India to manufacture this special coating, which required years of R&D. This year is one of diversification and exceptional growth for us, during which we have undertaken two major acquisitions: Cee Dee Metalloys Pvt Ltd, a Bangalore-based company manufacturing top-quality zinc wires and products, and a new manufacturing unit in Khordha, Odisha which adds capacity to our aluminium products division and has added immense capacity to our total production capacity,” asserts Nirmal

The USP

Group Nirmal stands out as a holistic solutions provider. “We don’t just guarantee product quality; we guarantee extensive after-sales service and a robust customer feedback collection system to further our customer-first commitment. Quality, innovation, and strong relationships define Nirmal,” avers Nirmal. He adds, “We continuously seek ways to streamline production and elevate quality standards. Combining our expertise with client aspirations, we co-create solutions that meet current demands and anticipate future trends. We believe in going beyond product value to build lasting partnerships based on trust, mutual growth, and shared values.”

“Our dedicated quality assurance specialists work round-the-clock to ensure the immaculate quality of our finished products, thereby being true to the group’s vision of maximising value for all stakeholders. All these factors have enabled us to build customer loyalty and trust, reinforcing our motto Quality-first,” he states.

Brand Philosophy and Vision

The tagline ‘Reimagining Tomorrow’ ‘Re-Imagineering Tomorrow’ encompasses their vision and philosophy. “At our core, we are an engineering company, built on the foundation of hard work and sweat of the founding family members. As we grew and diversified, we constantly found ourselves innovating- reimagining the possibilities of what was and what could be. We like to push the boundaries of our imagination to achieve what is technically possible, bringing about this mix of imagination and engineering. This symphony between these two skills defines us, and focusing on bringing about a better future helped us develop Reimagining Tomorrow Re-Imagineering Tomorrow. We are forward-looking. We are innovative. We are engineers. We are Nirmal.” emphasises Nirmal.

Looking Ahead

The new launches are Niznal, zinc wires and aluminium rods. Nirmal says, “Since acquiring Cee Dee Metalloys, we have had a new line of products: zinc rods, zinc wires, zinc aluminium wires and a zinc spray machine. We are working on increasing awareness and knowledge of these products in the industry and among other ancillary industries. Future products include more specialised aluminium conductors, patented steel wires and low relaxation prestressed concrete wires.”

“We plan to expand and produce complementary products in the wire and cable industry while keeping in mind our values. Our steadfast vision for the future would be attaining raw material security by establishing long-term relationships with our raw material manufacturers and by backward integration. We envision a future where Nirmal is redefining industries, leading global markets and inspiring innovation,” he states.

Contribution to Nation-Building

India is on a mission to be ‘Aatmanirbhar’. To contribute to this goal, the Wire and Cable industry must strive to develop and manufacture products to substitute imports. “To gain global leadership, we need to make our products and services competitive in cost and unparalleled in quality. This is the road ahead for Make in India’ and ‘Make for the World’ – the real nation-building. India has the prerequisites to be a dominant force in the global supply chain of steel and steel products. The international economic conditions are conducive, and customers are receptive to Indian products. The harvest is ready; all we need to do is strive to reap it and bring it back home,” Nirmal Saraf concludes.

Authored by: Nirmal Saraf, MD – (Nirmal Wires Pvt. Ltd.) – Group Nirmal