Delhi sees a rise in adoption of green amidst recurring power outages 

According to the latest consumer insights published by Just Dial, Delhi has been slowly shifting towards green energy owing to the increasing frequency in power outages. 

As India looks for generating alternative sources of energy and reduce its dependency on coal, demand for solar panels and geysers have been on a constantly increasing across the country with cities like Delhi, Bengaluru, and Pune, generating maximum demand for solar panels and geysers, reports the latest ‘Just Dial Consumer Insights’. 

Demand in India for solar equipment on Just Dial, India’s No.1 local search engine, saw a rise of 14 percent (Y-o-Y) during April’22. During the same period, energy demand in Tier-I cities shot up by 13 percent, and an 11 percent increase was witnessed in Tier-II cities. The two most searched solar equipment were solar panels and geysers while solar lights, inverters, and fence made the top-5 most searched solar products in the country. Coming to the rate of adoption of solar energy, cities like Delhi, Bengaluru, and Pune are leading the chart.

Commenting on the search trends, Prasun Kumar, CMO, Just Dial, said “In line with the rising demand for renewable sources of energy in the country, Just Dial has aggregated online the solar power equipment market, which according to industry estimates is expected to touch $6.3 billion in the next two years. We have augmented the platform with rich data across a wide range of categories in the solar power industry and this has been reflected in the rise in searches on Just Dial. Solar panels remained the most sought-after solar equipment as households across the country are making a gradual switch towards green energy source.” 

Delhi, Pune, and Mumbai were the top-3 Tier-I cities with maximum demand for solar panels. Delhi saw a 39 percent jump in demand but the maximum rise in searches happened in Kolkata (45 percent) among Tier-I cities. Lucknow, Jaipur, Surat, Vadodara, and Chandigarh saw the maximum rise among Tier-II cities that saw a 19 percent rise in demand for solar panels.  

Bengaluru contributed to 45 percent of the demand from Tier-I cities for solar geyser. The cities of Pune and Hyderabad were second and third respectively. Hyderabad saw the maximum rise in demand, 43 percent during April’22. Among Tier-II towns and cities, Nashik, Mysore, Kolhapur, Coimbatore, and Belgaum were the top-5 that saw maximum demand.  

Bengaluru also topped the demand for solar lights as well followed by Delhi and Mumbai in the second and the third place among Tier-I cities as demand grew by 11 percent during April’22. Demand for solar lights in Tier-II towns and cities saw a rise of 10 percent with maximum traction from Patna, Jaipur, Coimbatore, Chandigarh, and Mysore.

Demand for solar inverters remained maximum in Delhi, Chennai, and Hyderabad as demand in Tier-I cities jumped by 17 percent. However, it was Bengaluru that saw a 44 percent rise in demand for solar inverters. Tier-II towns also saw a 35 percent rise in demand with maximum searches generated from the cities of Jaipur, Lucknow, and Chandigarh. 

For solar fences, Hyderabad topped the demand among Tier-I cities followed by Ahmedabad and Bengaluru. Rajkot, Nagpur, Mysore, Lucknow, and Jaipur were the top-5 Tier-II cities with maximum demand.